Zayn Malik launches clothing line which features Urdu script

Former boy band singer Zayn Malik launched a fashion line that pays tribute to his South Asian roots. After composing a song in Urdu, Malik has now launched a clothing line that is inspired by the Urdu language.

Zayn Malik’s debut album Mine of Mine has been launched with a corresponding fashion line. The collection consists of 23 pieces of clothing that feature the Urdu script. The words ‘Zayn’ and ‘Mind’ are written in bold letters on hoodies and jackets.

Speaking to Vogue, Zayn said “Everything was created with the idea that this is something I would want to wear. I wanted to approach this as an opportunity to extend my ideas as an artist, and to give fans another facet of who I am.”

He stated that the idea behind the use of Urdu script on the clothes was to give his fans and insight into a different facet of his life.

“My family is from Pakistan, so having artwork in Urdu has huge significance to me,” said the 23 year old.