Danish IT company used Pokemon Go to attract applicants

An IT company in Denmark is relying on Pokemon Go to attract potential applicants

Prosys, an IT company based near Copenhagen, has turned to Pokemon Go in order to attract potential applicants.

The company decided to take this unusual step and use PokeCoins currency as an attempt to attract applicants for a job vacancy after the company?s job advert failed to attract job seekers, BBC reported.

The company has offered fans of this game a chance to earn part of their monthly salary of 25,000 kroner ($3,700; £2,900) in PokeCoins which players can use to purchase in-game products as well as Pokeballs to catch the game?s characters. However, applicants can also be paid their salaries into a real-world bank account if they are looking for a job and are not interested in catching Pokemons.

This unusual reward is meant to be a fun way to make the company stand out amongst thousands of other companies who are offering jobs with the young jobseekers.

The company?s director Lasse Jurek told the Computer World website that this idea came to him when he read about different restaurants and other businesses offering discounts to Pokemon Go players and thought that this idea might be an ideal way to attract applicants for his company. 

"We see children, young people and and adults playing it everywhere. So we thought if that's what it takes, let's try it," he says. Although Mr Jurek admits he's never played the game, however he is "pretty sure" his children would like his salary to include some PokeCoin